Generative artificial intelligence is rapidly changing the content we view on social media. From deep fakes and AI-influencers to real-time voice translations, a new wave of content is emerging on our digital platforms. This creates new opportunities for businesses and individuals to enhance their content creation, but at the same time, it poses challenges in safeguarding our information spaces. This panel discusses how generative AI is influencing content on social media shedding light on both the risks as well as the opportunities.