Mara is an AI experience architect at McKinsey & Company specializing in the creation and governance of digital experiences driving proactive change. She helps organizations extend users' adoption of AI on a larger-scale. Mara does that by shaping people and business’ needs into novel and seamless experiences that generate transformative growth for organizations by responsibly weaving AI into customers, consumers, and employees’ lives. Mara is a published author and a thought leader in the AI community: in 2024 she has been recognized one of the Top 10 most influential women in AI in the UK and Europe.