The panel will discuss the ever-present question of how to achieve a strong social media presence in strategic communications. The focus will be on new developments in how democratic countries can create innovative social media strategies, as well as how adversaries are using social media to reach their target audience. The discussion will be illustrated with real-world examples from both military and public sectors. Key questions to be explored include whether there are ethical dilemmas associated with different approaches, and what can be learned from the experiences of different countries. Join us for an insightful conversation on social media presence in today's digital landscape.